SXSW: The Psychology of Google Search - AppScout
John Wiley, Google's User Experience Designer, points to why our students may be reluctant to use library databases:
"...a big part of a user's feeling toward a product stems from self esteem: When a UI is frustrating and users can't figure out how to use it correctly, they feel bad about themselves."
(UI- User Interface)
It doesn't get much simpler than that....
Vickie
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